B2C Growth Manager E-Commerce & Brand (m/f/d)

Shape the Future of Laboratory Diagnostics

Our mission at Probatix is to make laboratory diagnostics simple and accessible for everyone. Based in Berlin, we create an environment where creativity, technology, and medical expertise go hand in hand. We are dynamic, rapidly growing, and have big ambitions – for us, it's not about perks, but about delivering real impact and taking responsibility. Our current focus is on the B2B business; numerous digital health companies and health insurance companies are already among our clients.

To further expand our B2C offering, we are looking for a versatile B2C Growth Manager, who will take overall responsibility for probatix.de and the brand Probatix on the B2C side. Until now, our B2C business has been managed rather on the side – now we want to build and scale it intensively.You will be directly measured by success, need ownership and drive, and can achieve a lot – in a rapidly growing market with a unique positioning as a pioneer. Your Tasks E-Commerce Responsibility: Strategic and operational responsibility for our Shopify store – maintenance, optimization, and expansion of our store, including product structure, landing pages, and international expansion. Conversion Revenue Growth: Development and implementation of e-commerce strategies to increase the conversion rate (CRO), average order value, and customer lifetime value. Paid Advertising: Planning and execution of performance marketing campaigns (Meta Ads, Google Ads) including budget and KPI management (ROAS, CAC, CLTV).

Email- & CRM Marketing: Development and maintenance of automated email sequences and newsletters with Klaviyo, including segmentation, lifecycle marketing, and creation of engaging content.

Social Media & Community: Responsibility for organic social media channels (Instagram, Facebook) and community management; building and expanding loyal customer communities.

SEO & AI Search: Creation and implementation of an SEO and AI search strategy (local and international), including keyword analyses and use of tools like Semrush.

Omnichannel & Growth: Identification and development of additional growth channels (affiliate, influencer marketing, collaborations, etc.) and integration into our omnichannel strategy.

Data & Reporting: Continuous monitoring and reporting of all relevant KPIs (CVR, AOV, CLTV, ROAS, organic traffic, etc.) and preparation of data for management.

Interface Management: Close collaboration with Product, Tech, Customer Success, and our B2B team to ensure that all marketing activities align with our commercial goals.

What you bring

• At least 3–5 years of experience in the B2C e-commerce sector, preferably in the healthcare industry or comparable regulated markets.
• Solid knowledge of Shopify and related platforms as well as experience with SEO/SEM , performance marketing and conversion optimization.
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• Practical experience with Klaviyo or comparable marketing automation and CRM systems, as well as extensive newsletter and campaign expertise.
• Confident handling of marketing and analysis tools such as Google Analytics, Search Console, and Semrush; strong affinity for numbers and data.
• Experience in building and expanding organic social media channels as well as community and loyalty programs.
• Independent, proactive working style, enjoyment of responsibility, and desire to implement new ideas in a rapidly growing environment.
• Very good German and English skills, both written and spoken.

This is what we offer you

• Key role in the digital health sector: An exciting role in a self-financed company that has been revolutionizing laboratory diagnostics since 2019.
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• Dynamic & Growth: We are currently strong in the B2B market and are now entering the huge B2C market – you will significantly shape this growth and have the opportunity to build a brand from scratch.
• Ownership: You take full responsibility for our B2C brand and directly contribute to the company's success with your drive.
• Modern Work Environment: A modern workplace in the heart of Berlin with flexible home office options and international expansion opportunities.
• Plenty of Creative Freedom: Short decision-making processes and the opportunity to implement your ideas directly.

Ready for the next step?

If you want to take our e-commerce and brand positioning to the next level, we look forward to your application! Just send us your resume and a few lines about why you are a perfect fit for Probatix to jobs@probatix.de.

Together we shape the future of healthcare – we look forward to you!